![]() As a result, during the World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of “ service biscuits” to the armed forces. ![]() ![]() But, more importantly, Britannia was acquiring a reputation for quality and value. 7 billion Rupees (US$400 million).īritannia begins with the business producing electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. More than 100 years later, sales have reached approximately 18. The initial investment to form the company was 295 Indian Rupees (US$7) at today’s exchange rate. today began in 1892 in a ordinary house in Kolkata. Organization Backgroundīritannia is one of the best-known brands in India, one of the largest biscuit manufacturers in the country, The Company known as Britannia Industries Ltd. The main problem identified is the “ Bullwhip Effect” and the proposed solution is to implement an ERP based solution. The objective of this project is to identify the problem faced by Britannia Industries Limited in the SCM area and provide a solution to it.
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